Evaluation (Q5 How did you attract/address your audience?)

Having a clear idea in my head of what my audience expected and what message i wanted my magazine to get across, i got started planning my magazine.

Firstly I constructed my front cover. I created a banner, a masthead and feature stories using the tone of colours my demographic seemed to prefer. I made sure too use typography that was fun, soft, and friendly which was the overall mode of address for my magazine. My masthead was the same shade of green that my audience were attracted to when i showed them the templates. Throughout my magazine i used the same tone of 'candy-shop' colours which my audience seem to prefer as opposed to harsher colours such as red.

My model 'Millie Mox' is represented as a happy independant girl who is not very noticably in line with the male gaze. Her clothes are loose so as not to draw attention to her figure, this is because i want my readers to acknowledge that regardless of what other magazines try to emphasize, figure is not important and women are not to be objectified because of their bodies. The colour of her shirt is sky blue which has aspirational connotations as they say 'when reaching for your dreams, the sky is the limit'. Also, the shirt has a denim look and denim has connotations of masculinity, this is because it was originally invented for farm labour workers,  however it is not obviously denim which 'dilutes' the connotation.

I used the design element of a star heart and sun combination to place on random places of the pages. This enabled me to make use of dead space as my demographic appeal to these sort of design elements because they make the magazine seem more 'collage like' young girls often like the idea of creating their own scrapbooks so i tried to incorporate some 'scrap-book' features in my magazine.

Also, on my front page included the additional insentive of a 'Miley Cyrus make up set' although i didn't want to encourage young girls to feel the need to create a hyper real version of themselves, i know this is something they aspire to and often a reason why they buy the magazine in the first place. Also the idea of being like Miley Cyrus presents the very meaning of hyper reality as her character of 'Hannah Montana' is a hyper real representation of herself as is her on screen character of 'Miley' both are aspirational figures and young girls feel as if they can identify with her 'normal' character and aspire to her 'popstar' character. Also, they aspire to the way Miley can transform into this 'hyper-real' version of themselves.

On my contents page i included a page that gve readers the 'chance to meet Zayn Malik' since One Directions' success on the X-factor he is one of young girls favorite male stars. This is because he presents a non-threatening slightly feminine looking role model. Wheras older girls would prefer someone like Danielle Radcliffe who seems more grown up and masculine.

On my double-page spread i tried not to put to much copy as i know my target demographic do not like reading large chunks of writing and would lose focus quite quickly. I aim to keep my reader intrested so i decided to use not much copy in soft colours, divided into smaller sections.